According to Globalwebindex, there are 3 definitions of “shoppers” They use social media to research products to buy Social media is one of the main sources…
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Avatars are defined as “an online communication source, a sales associate or customer service representative who assist Internet users in the information search process, providing product…
First, let me explain what I mean by “bowtie approach”. In a bowtie, we have two sides that have the shape of a funnel. Similarly to…
When it comes to managing SEM campaigns, especially within big accounts, you get to deal with a lot of keywords and you need to be sure…
2 Key Strategies That Will Help You Get the Most Out of Your Mobile Geofencing Campaign In an era where cell phones work as our encyclopedias…
The tres amigos of Advanced TV When I started in media in 2004, the world of video was very different than what it is today. The…
3 ways to improve low-traffic AdWords campaigns Low-traffic keywords are more common in AdWords campaigns than you might think. Essentially, low traffic keywords result in low…
Why Should You Build a Chatbot? The goal of a chatbot is to create conversation with your potential or existing clients. To make that possible, you…
In SEM, managing data is at the core of the job description. When entering a new SEM role, one of the first actions we all take…
We are the 1st and only Digital Media Agency in Spain to join WorldWide Partners, Inc (WPI) the most important international network for with more than…
