Services
- Organic Media
- Analytics
LOEWE Fashion partnered with t2ó in June 2018 to grow their organic brand authority and visibility to drive more business into the new e-commerce website
Services
SEO has successfully grown the LOEWE domain authority
Our SEO and Analytics teams worked seamlessly with Loewe to migrate their multiple products lines, add structure to their new website and reporting, develop an SEO strategy and dominate the search engine results page (SERP).
A strategy with 4 goals
Website Migration
Our SEO team developed a migration strategy and plan for consolidating content. The team optimized the website by making significant updates such as using target keywords in content and on-page elements, internal linking, user-experience tweaks and mobile usability. The Analytics team started on the web development of Loewe’s new website. This included creating an entire tagging plan.
Develop SEO Strategy
We optimized the website and made it mobile-friendly. Then, we optimized service pages to be keyword-specific with supporting content. Also, we incorporated targeted keywords in LOEWE’s provided products. On the Analytics side, we advised Loewe on how to measure interactions on the website and provided them with a link builder so future paid and tagged media flows easily into Google Analytics.
Dominate Branded Keyword Search
We generated more outside information on the LOEWE brand. This was done through generating a wikipedia page and knowledge graph.
Integrate SEO Best Practices
Marketing team, content writers and web developers now implement organic SEO growth processes.
Evolution
LOEWE is ready to ramp up their strategy one step above
- Website migration and relaunch was a success: minimal decrease for site indexation, rankings, impressions and clicks.
- Organic traffic increasing 44% from Q3 2018 – Q3 2019. Additionally, our keyword rankings increased on the new website by 1,143%.
- LOEWE dominated search results with their website, social profiles and knowledge graph.
- We integrated SEO best practices into the company’s content creation, website processes and marketing strategy.
45
Q3 2018 vs Q3 2019
Increase organic traffic
1
Increase keyword rankings
About t2ó
t2ó is a full digital solutions agency with offices in the United States, Mexico, Spain and Italy.
We help brands connect with their audiences, increase their sales and build customer loyalty.
Looking forward
More than 15 years running integrated digital marketing solutions powered by people who care your business 3 pillars to grow our clients: Business, Technology & Activation Audience-centric approach to accelerating growth,our digital solutions work together within our performance planning framework, Connect-Convert-Grow to ensure that you can always keep up and increase users lifetime value.
