Services
- Paid Media
- Social Media
Only YOU Hotels transmitted us the need to achieve 4 objectives for the brand:
- Differential positioning
- Credibility and brand recognition
- Emotional connection with focus on the client
Services
Channel and format mix
Online Video [Brand Visibility] : we inspired the user with visual content that generated interest and curiosity to know more about the product.
Branded Content [Brand consideration] : we carry out content actions in media related to the target, making known the characteristics of the hotels and services.
Display [Inspiration] : we use formats that work with the user’s inspiration and are associated with content, all linked to the territories where we wanted to position ourselves.
Social Ads [Extension of brand visibility] : we strengthen the scope of the campaign through Social Networks with formats capable of generating more engagement with the user.
Focus on an online video strategy "Upper Funnel"
Creativity
We made a 1-minute video for those users who had never entered into the Only YOU website (denying those who had already done so). We also used 20-second video pills, to impact differently and customize lists of audiences who had seen the video but had not clicked on it afterwards.
Segmentation
Based on factors: Socio-demographic, geographic, Affinity, In market, Categories, Keywords, Custom Intent.
Evolution
We increase brand awareness and interest
The success of the campaign was reflected in these KPIs that we monitored:
- Brand awareness
- New user web traffic
- Brand interest
- Generation of new audience lists from the campaign
1
Impressions
99
New users
65
vs 55% SP travel average
VTR
About t2ó
t2ó is a full digital solutions agency with offices in the United States, Mexico, Spain and Italy.
We help brands connect with their audiences, increase their sales and build customer loyalty.
Looking forward
More than 15 years running integrated digital marketing solutions powered by people who care your business 3 pillars to grow our clients: Business, Technology & Activation Audience-centric approach to accelerating growth,our digital solutions work together within our performance planning framework, Connect-Convert-Grow to ensure that you can always keep up and increase users lifetime value.
